EVALUATION: How did you attract/address your audience?

How did you attract/address your audience?

To attract our desired audience, which was people 15+ (but potentially 20+) we used conventions and stereotypes that people enjoy and look out for when seeking a thriller film experience, but also new styles and counter-types that would appeal to their openness to unconventional takes on the thriller genre. We hoped our fresh take on the psychological thriller would appeal to our target demographic.

On the slideshow there are some results from a questionnaire I created on Surveymonkey, asking people their views on the film. The majority of people that answered were around our chosen target audience which provided a good indicator of the true views of our chosen demographic and the comments highlight our successes in matching our aims to attract and address our audience.